About Us

The KIND Foundation, a charitable entity started by KIND Snacks, launched Frontline Impact Project in April 2020. The project was born out of KIND’s search for a way to swiftly and efficiently donate millions of healthy snacks to those on the front lines of COVID-19. We quickly realized that other disasters, including the California wildfires and a series of destructive hurricanes, were also demanding unprecedented levels of dedication and sacrifice from America’s first responders. Today, this platform aims to meet the needs of anyone on the frontlines of a disaster. Given the scale of COVID-19, healthcare workers providing care to those affected by the virus are still the primary recipients of donations. We are able to provide ongoing support thanks to dozens of corporate partners committed to helping the heroes.

"We were trying to support health care workers and first responders by donating healthy snacks to sustain them on their long shifts, and we realized the logistical challenge was real. How could we equitably reach thousands of groups outside of our network? We noticed other corporate and civic actors were trying to get goods and services to those on the front lines and facing the same challenges we were. Then we discovered Project N95, which had already built connections with and vetted thousands of groups in need. With their partnership, we've launched a platform that will connect those who want to help with those who need help."

Daniel Lubetzky, Founder of KIND

"At this critical moment in the fight, frontline health workers need so much - masks, gowns, and gloves, but also food and safe places to sleep. Many of them can't go home to their families or to the corner to grab dinner without risking exposing others to the virus. We're proud to partner with KIND and The KIND Foundation to carry forward this work as far as we can for as long as it takes."

Andrew Stroup, Co-founder of ProjectN95