About Us

The KIND Foundation, a charitable entity started by KIND Snacks, and Project N95, the national clearinghouse for PPE, partnered to launch Frontline Impact Project. The project was born out of KIND’s search for a way to swiftly and efficiently donate millions of healthy snacks to those on the front lines. Through the platform, our team matches partners that have products or services to donate with frontline institutions in need. We are able to do this thanks to dozens of partners across industries that have stepped up to support our heroes. We are actively recruiting new corporate and civic partners to ensure we have a supply of non-PPE items and are ready to meet needs as the pandemic evolves.

"We were trying to support health care workers and first responders by donating healthy snacks to sustain them on their long shifts, and we realized the logistical challenge was real. How could we equitably reach thousands of groups outside of our network? We noticed other corporate and civic actors were trying to get goods and services to those on the front lines and facing the same challenges we were. Then we discovered Project N95, which had already built connections with and vetted thousands of groups in need. With their partnership, we've launched a platform that will connect those who want to help with those who need help."

Daniel Lubetzky, Founder of KIND

"At this critical moment in the fight, frontline health workers need so much - masks, gowns, and gloves, but also food and safe places to sleep. Many of them can't go home to their families or to the corner to grab dinner without risking exposing others to the virus. We're proud to partner with KIND and The KIND Foundation to carry forward this work as far as we can for as long as it takes."

Andrew Stroup, Co-founder of ProjectN95